Privacy Policy
MacarenoNet
1. Who is the Data Controller?
MacarenoNet SpA, hereinafter "MacarenoNet", is a Chilean company specialized in digital transformation focused on the Microsoft 365 ecosystem. We act as the Data Controller regarding personal data collected through our website and in the context of our business activities.
Our identification details are as follows:
• Company Name: MacarenoNet Ltda.
• RUT: 77.619.581-2
• Address: Santiago, Metropolitan Region, Chile
• Website: www.macareno.net
• Contact Email: info@macareno.net
2. What Data Do We Collect?
We may collect the following categories of personal data:
badgeIdentification and Contact Data
- • Full name
- • Work email address
- • Contact phone number
- • Company or organization
- • Job title or position
travel_exploreBrowsing Data
- • IP address
- • Browser type and version
- • Operating system
- • Pages visited on our website
- • Visit duration and browsing patterns
mailCommunications Data
- • Correspondence records (emails, contact forms)
- • Communication preferences
- • Newsletter or content subscriptions
contractClient Data (Contractual Relationship)
- • Billing information
- • Representative contact information
- • Service history
- • Service-related communications
⚠ We do NOT collect sensitive data (racial origin, political opinions, religion, health, biometric data, etc.) through this website.
3. Purpose of Processing
We use your personal data for the following purposes:
Responding to Inquiries
To respond to inquiries sent through our contact form, email, or other communication channels.
Service Provision
To manage the contractual relationship with our clients, including the execution of digital transformation projects, consulting, implementation, and technical support.
Commercial Communications
To send information about our services, success stories, industry news, and relevant content, subject to consent or legitimate interest.
Website Improvement
To analyze website usage to optimize the browsing experience and improve our content.
Legal Compliance
To comply with applicable legal, regulatory, and tax obligations.
4. Legal Basis for Processing
The processing of your personal data is based on the following legal bases, as applicable:
handshakeContractual Performance
When we process data necessary for the provision of contracted services or pre-contractual measures.
how_to_regConsent
When you have provided your express consent, for example, for sending commercial communications or using non-essential cookies.
trending_upLegitimate Interest
To improve our services, perform statistical analysis, and send communications to existing clients about similar services.
gavelLegal Obligations
To comply with obligations under Chilean Law 19.628, Brazilian LGPD, European GDPR, and other applicable regulations.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purpose for which it was collected, including the duration of the contractual relationship and the subsequent period required to comply with legal obligations. Our retention criteria include:
- Contact data and inquiries: 2 years from the last interaction
- Client data: 5 years from the end of the contractual relationship (statutory limitation period)
- Billing data: 10 years (tax and fiscal obligations)
- Browsing data: 12 months from collection
6. Recipients and Disclosures
We do not share your personal data with third parties unrelated to the provision of our services, except where required by law. We may share data with:
Technology Service Providers
Hosting platforms, email marketing, CRM, analytics tools, and productivity platforms that act as Data Processors.
Competent Authorities
When there is a legal obligation, court order, or request from a competent administrative authority.
Professional Advisors
Lawyers, accountants, and legal advisors in the context of business management.
All our service providers are bound by confidentiality agreements and comply with applicable data protection regulations.
7. International Transfers
MacarenoNet primarily operates in Chile and provides services to clients across Latin America. However, some of our providers (such as Microsoft Azure, Google Workspace, email marketing platforms, and analytics tools) may store or process data on servers located in the United States, European Union, or other jurisdictions.
In such cases, we ensure that transfers are carried out in accordance with the appropriate safeguards required by applicable regulations, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Providers adhering to the Data Privacy Framework (EU-U.S.)
- Specific Data Processing Agreements (DPAs)
- Binding Corporate Rules (BCRs) where applicable
8. Your Rights
Under applicable regulations (Chilean Law 19.628, Brazilian LGPD, EU GDPR), you have the following rights regarding your personal data:
visibilityAccess
Request confirmation of whether we are processing your personal data and access it.
editRectification
Request correction of inaccurate or incomplete data.
deleteErasure
Request deletion of your data when it is no longer necessary for the purposes for which it was collected.
blockObjection
Object to the processing of your data for specific purposes, including direct marketing.
file_copyPortability
Request delivery of your data in a structured, commonly used format.
undoWithdrawal of Consent
Withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
9. How to Exercise Your Rights
You may exercise your rights by sending a request through the following channels:
Your request must include: full name, email address associated with the data, the right you wish to exercise, and the reasons for your request where applicable. We will respond within the timeframes established by applicable regulations (typically 15 to 30 business days, depending on the applicable legislation).
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority (Agencia de Protección de Datos Personales in Chile, ANPD in Brazil, or the Data Protection Authority in Spain/your country).
10. Information Security
We have implemented appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
However, no internet transmission or electronic storage system is completely secure. We cannot guarantee absolute security of your data.
11. Cookies and Similar Technologies
Our website uses first-party and third-party cookies to improve the browsing experience, analyze traffic, and personalize content. You can configure your cookie preferences at any time through our settings panel.
Technical Cookies (Essential)
Necessary for the basic functioning of the website and navigation. Do not require consent.
Analytical Cookies
Allow us to count visits and traffic sources to improve site performance.
Preference Cookies
Enable us to remember your preferences (language, region) to provide a personalized experience.
For more information, please see our cookie policy or configure your preferences in the settings panel available on our website.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or applicable regulations. We will notify you of any significant changes through our website or by email where appropriate.
infoWe recommend reviewing this policy periodically to stay informed about how we protect your personal data.
13. Contact Information
If you have any questions, comments, or concerns about this Privacy Policy or the processing of your personal data, you can contact us at:
info@macareno.net
Website
www.macareno.net
Address
Santiago, Metropolitan Region, Chile
Our Data Protection Officer (DPO) can be contacted directly at privacy@macareno.net for any matters related to the processing of personal data.
Effective Date: May 1, 2026 | Version: 1.0
MacarenoNet | www.macareno.net | info@macareno.net
This Privacy Policy is governed by Chilean Law 19.628, Brazilian LGPD, and the European GDPR, as applicable.
Questions About Your Privacy?
We are committed to protecting your personal data. If you have any questions about how we handle your information, feel free to reach out.