AI

ChatGPT, Google, Microsoft, Meta, Perplexity and Anthropic chose different paths to fund their free plans. How each advertising strategy works and what it means for companies whose teams use free AI.

Copilot Cowork charges per credit on top of the Copilot license and, since September, shows the cost of every task. What it costs to delegate work to an agent, what drives the bill up, and what sits behind the study where Microsoft claims to be 30 to 40% cheaper than Claude Cowork.

Arena (formerly LMArena) ranks AI models using millions of anonymous human votes. How it works, why it became the industry's reference, and where the scoreboard misleads.

For years Copilot carried the reputation of a cheap ChatGPT knockoff. In 2026, while nobody was watching, it became something else: it stopped depending on a single model, learned to turn a spreadsheet into a clickable app inside PowerPoint, and gave its agents their own identity. The ugly duckling story, enterprise software edition.

ChatGPT, Claude and Perplexity crawlers can't see sites that rely on JavaScript to display content. If yours is one of them, it simply doesn't exist for people searching for answers through AI.

A straightforward breakdown of what each Copilot tier actually delivers, what it costs, and why the free tier has been shrinking throughout 2026.

69% of searches now end without a click. GEO and AEO aren't trends: they're what separates visible brands from invisible ones today.

MCP (Model Context Protocol) is the standard that transformed how AI models connect with external systems. In 2026, Microsoft 365 Copilot already supports it in GA. What changes for those working with M365.

Satya Nadella confirmed on the Q4 FY26 earnings call that Copilot Chat, GitHub Copilot, Cowork and AutoPilot agents are merging into a single app by end of September 2026. What changes, what's gone, and what it means for IT.